Tag: race promoter
Getting the trail out of your head
Reckoneer provides you with more race direction education then you need to build your own outdoor events empire. But YOU still have to build it!
Why do race promoters fail?
I have met numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...
The 5 productivity tools every race promoter needs to use
Every profession has tools, and race promotion is no different. Clipboards, stopwatches, and paper sheets are the hallmarks of a race promoter’s trade. Same goes for race planning. Race promoters exclusively use spreadsheets to plan, manage, and direct their races. First, they build their spreadsheets on their computers. Then they print their spreadsheets for their...
Stop racing in your own events
This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...
Using timing as your essential tool for race day arbitration
One of your core race day services is timing. There is no race if the race promoter does not present a way for people to win. This makes timing the method to which you ultimately decide who won, and who lost. It is your essential tool in race day arbitration. This makes you, as the...
Be a Race Promoter, not a race director
All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...