Tag: race promoter
Be a race promoter, not a race director
All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...
Getting the Trail Out of Your Head
Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.
50 Lessons Learned from Being a Race Director
Discover the 50 lessons that went into my repeatable roadmap process that I now use to build better races the same way each time.
Three Reasons to get into Off-Road Racing
Are you willing to meet the need for Americans to go outside by rising up and jumping into the billion-dollar outdoor industry?
Why do race promoters fail?
I have met numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...
The 5 productivity tools every race promoter needs to use
Every profession has tools, and race promotion is no different. Clipboards, stopwatches, and paper sheets are the hallmarks of a race promoter’s trade. Same goes for race planning. Race promoters exclusively use spreadsheets to plan, manage, and direct their races. First, they build their spreadsheets on their computers. Then they print their spreadsheets for their...