Tag: racing
Getting the Trail Out of Your Head
Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.
Principles of the No Snow Biathlon
What the heck is No-Snow Biathlon? To understand the No Snow Biathlon, you need to first know what a biathlon is. The biathlon is a winter sport that combines cross-country skiing and precision rifle shooting. Competitors race for miles around a trail system whose total distance is divided into either two or four shooting rounds....
Spectator Friendly Race Formats
Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.
Are your competitors fighters or nappers?
When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.
Principles of a profitable race
Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.
Why race location is more important than the race itself
The inventor of McDonald’s, Ray Kroc, had a very unique view of venue. He once said that the secret to success was not how you made the burger, or the people who serve the food — although those are important factors. In fact, Mr. Kroc would say that he wasn’t in the hamburger business at...